Ideas worth
sitting with for a while.
I write about technology, entrepreneurship, the future of work, and what it actually takes to build something meaningful. No content calendar. No SEO filler. Just honest thinking from someone who is in it.
The accountant working until 9pm is not a productivity problem. It is a technology problem.
Australian accounting practices are running complex compliance workflows on tools never designed for the job. The cost is not just revenue.
Read the piece →
The accountant working until 9pm is not a productivity problem. It is a technology problem.
Australian accounting practices are running complex compliance workflows on tools never designed for the job. The cost is not just revenue.
Five hours a day. What social media is actually costing us and who is counting.
The average Australian spends five hours a day on social platforms. Nobody measures what that time was worth before it was taken.
Why I stopped trying to build the perfect product and started building the right system.
The shift from product thinking to systems thinking is the most important move a founder can make. It took me longer than it should have.
What managing 2,200 critical infrastructure sites taught me about leading people.
When the consequence of failure is a network going dark across an entire state, you learn quickly what real accountability looks like.
AI is not coming for jobs. It is coming for the hours you should never have been spending.
The fear around AI and employment is real but misplaced. The more honest conversation is about which hours we should be recovering first.
The businesses that will matter in 2030 are being built right now in Western Sydney.
The next generation of technology companies will not come from the CBD. They will come from the people closest to the problems nobody has solved yet.
Get the thinking
before it is published.
When I write something worth sharing, I send it directly. No weekly digest. No sponsor mentions. Just the piece, when it is ready.